Monat Haircare has stirred up plenty of buzz in the haircare world, promising healthier, shinier, and stronger hair with its naturally based products. But with mixed reviews and past controversies, is Monat Haircare worth the hype? This blog post offers a detailed look at Monat Haircare, its products, benefits, and drawbacks, drawing from user feedback and expert insights. Whether you’re curious about its shampoos, conditioners, or styling products, we’ll break down what makes this brand unique and help you decide if it’s right for your hair. From its clean formulas to its business model, here’s everything you need to know about Monat Haircare.
What Is Monat Haircare?
Monat Haircare, short for Modern Nature, is a premium haircare brand launched in 2014 in Miami, Florida. Known for its naturally based, vegan, and cruelty-free products, Monat Haircare focuses on addressing common hair concerns like thinning, damage, dryness, and frizz. The brand operates through a direct sales model, meaning products are sold online via MonatGlobal.com or through independent Market Partners, not in retail stores. Monat Haircare offers a range of shampoos, conditioners, oils, and styling products, each tailored to specific hair needs like volume, curl definition, or color protection. Also explore: AG Haircare
The brand emphasizes clean beauty, using plant-based ingredients like Abyssinian oil and pea extract while avoiding sulfates, parabens, and harsh chemicals. Despite its popularity, Monat Haircare has faced scrutiny, including lawsuits over alleged hair loss, which we’ll address later. Let’s first look at what sets Monat Haircare apart.

Key Features of Monat Haircare
- Clean Ingredients: Vegan, sulfate-free, and paraben-free formulas with plant-based actives.
- Targeted Solutions: Products for thinning, curls, damage, and more.
- Signature Oil: Rejuveniqe Oil Intensive, a blend of 13+ oils, is a flagship product.
- Direct Sales: Available only through Monat’s website or Market Partners.
The Science Behind Monat Haircare
Monat Haircare’s formulas rely on proprietary blends to promote hair health. The brand highlights three key complexes:
- Rejuveniqe Oil Intensive: A mix of Abyssinian, argan, and moringa oils to nourish and protect hair.
- Capixyl: A peptide blend aimed at reducing hair thinning and supporting growth.
- Procataline: Pea extract and antioxidants to strengthen hair and protect against environmental damage.
These ingredients aim to hydrate, repair, and strengthen hair without heavy silicones or sulfates. Monat claims its products are clinically tested, with a 2019 study showing 93% of users reported healthier hair after 90 days of using the Advanced Hydrating System. However, some users question these claims, citing inconsistent results.
Benefits of Monat Haircare
Monat Haircare has a loyal fanbase, with many praising its ability to transform hair. Here are the top benefits based on user reviews and product details:
Improves Hair Health
Products like the Intense Repair Shampoo and Hydration Conditioner are loved for softening and strengthening hair. A Trustpilot reviewer said, “My bleached hair is softer and shinier than ever after 18 months with Monat.” The Rejuveniqe Oil is a standout, with users noting reduced breakage and added shine.
Supports Hair Growth
The Black Shampoo + Conditioner and Renew Shampoo are designed for thinning hair, with Capixyl to promote growth. A MonatGlobal.com review shared, “My hair is thicker after three months of the Black System.” Some users report visible regrowth, especially around thinning edges.
Defines Curls and Reduces Frizz
The Curl & Coil Cream and Intense Restore line are popular for curly hair. A Reddit user with 3C curls said, “The Curl Cream defines my curls without crunchiness.” The sulfate-free formulas help tame frizz, making them great for textured hair.
Clean and Gentle
Monat Haircare’s vegan, cruelty-free formulas appeal to those seeking clean beauty. A SalonCentric reviewer noted, “No harsh chemicals, and my scalp feels less irritated compared to drugstore brands.”
Monat Haircare Reviews: What Users Say
Monat Haircare has a 4.5/5 rating on Trustpilot from over 4,500 reviews, but opinions are polarized. Here’s a balanced look at user feedback from Trustpilot, Reddit, and StyleCraze:
Positive Feedback
- Shiny, Healthy Hair: A Trustpilot user said, “The Intense Restore Shampoo and Blow Out Cream made my frizzy, damaged hair feel healthy again.” Many love the long-lasting shine.
- Thinning Hair Results: A MonatGlobal.com reviewer shared, “The Densifying System helped my thinning crown look fuller after two months.”
- Fragrance and Feel: Users on X like @HairByJess praise the “spa-like scent” and lightweight feel of products like the Hydration Conditioner.
Common Complaints
- Hair Loss Concerns: Some Reddit users, like u/mamahomemaker96, reported shedding, especially with the Volume Shampoo. One said, “My hair was falling out in clumps after a week.” Monat attributes this to a “detox” phase, but experts like StyleCraze question this claim.
- High Cost: Products range from $30–$50 for 8–10 oz, which some Amazon reviewers find pricey. One noted, “It’s good, but not worth triple the cost of Pantene.”
- MLM Model: The multi-level marketing (MLM) structure draws criticism. A Reddit user called it a “pyramid scheme,” noting pushy sales tactics by Market Partners.
- Inconsistent Results: A StyleCraze blogger reported no noticeable thickness after three months, saying, “It didn’t live up to the hype for me.”
Addressing the Controversy
Monat Haircare faced lawsuits in 2018, with hundreds of complaints to the Better Business Bureau about hair loss and scalp irritation. The company settled some cases, claiming the issues stemmed from improper use or a detox phase as hair adjusts to clean formulas. A StyleCraze article notes Monat’s lack of clinical evidence for growth claims, which fueled skepticism. However, recent Trustpilot reviews from 2025 show improved sentiment, with users praising updated formulas. Always do a patch test to check for sensitivity, especially with products like Rejuveniqe Oil.

How to Use Monat Haircare
For best results, follow these steps tailored to your hair needs:
- Choose Your System: Pick from lines like Advanced Hydrating, Black (for thinning), or Curl & Coil. Take Monat’s online quiz to find the right match.
- Shampoo: Apply a dime-sized amount to wet hair, massage into the scalp, and rinse well. Use 2–3 times a week.
- Condition: Follow with the matching conditioner, focusing on mid-lengths to ends. Leave on for 1–3 minutes.
- Treatments: Use Rejuveniqe Oil 1–2 times a week on damp hair for shine. Apply Curl Cream to wet curls for definition.
- Style: Use Blow Out Cream or Smoothing Shield for heat protection and styling.
Sample Routine for Thinning Hair
- Shampoo: Black Shampoo (2–3 times a week)
- Conditioner: Black Conditioner (after shampoo)
- Treatment: Rejuveniqe Oil (twice weekly on scalp)
- Styling: Volumizing Revive Spray for lift
Monat Haircare for Different Hair Types
Monat Haircare caters to various hair types, with mixed results:
Curly or Coily Hair
The Curl & Coil line defines curls and reduces frizz. A Trustpilot user with 4A hair said, “The Curl Cream makes my coils pop without greasiness.” Some Reddit users found it heavy for finer curls, suggesting lighter application.
Fine or Straight Hair
The Volume line adds lift without weight. A SalonCentric reviewer noted, “Volumizing Shampoo gives my fine hair body.” However, Reddit users with oily hair reported shedding, so monitor scalp reactions.
Color-Treated Hair
The Color Care line, like Sterling Silver Shampoo, protects dyed hair. A MonatGlobal.com user said, “My blonde stays vibrant with no brassiness.”
Damaged Hair
The Intense Repair line targets breakage. A Trustpilot reviewer said, “My bleached ends are less brittle after a month.”
Tips for Getting the Most Out of Monat Haircare
Maximize results with these user-inspired tips:
- Start Slow: Use one product at a time to monitor reactions, as Reddit users suggest.
- Patch Test: Apply a small amount behind your ear 48 hours before use to check for irritation.
- Use Sparingly: Overuse of Rejuveniqe Oil can weigh hair down, per Amazon reviews.
- Rinse Thoroughly: Prevent buildup by rinsing completely, as residue can cause scalp issues.
- Be Patient: Results may take 4–8 weeks, as noted on MonatGlobal.com.
Comparing Monat Haircare to Other Brands
How does Monat Haircare stack up?
- Vs. AG Haircare: AG focuses on sustainability and broader hair types, while Monat targets specific concerns like thinning. AG is more accessible in stores, unlike Monat’s MLM model.
- Vs. Blake Lively Haircare: Blake Brown Beauty emphasizes fragrance and masks, while Monat offers targeted systems. Monat may suit thinning hair better, per Trustpilot reviews.
- Vs. Redken Extreme: Redken repairs damage with amino acids, while Monat uses oils and peptides. Redken is cheaper and salon-available, per Reddit feedback.
Potential Drawbacks
Monat Haircare has notable cons:
- Cost: Products are pricey, with shampoos at $30–$50 for 8 oz.
- MLM Concerns: The direct sales model feels pushy to some, per Reddit.
- Hair Loss Risk: Some users report shedding, though Monat claims it’s temporary.
- Availability: Only sold online or through Market Partners, limiting access.
Where to Buy Monat Haircare
Purchase Monat Haircare at MonatGlobal.com or through a Market Partner. Avoid unauthorized Amazon sellers to prevent fakes. The brand offers a 30-day money-back guarantee, but Trustpilot users note slow refund processes. Check for VIP discounts (15% off) or bundle deals for savings.

Final Thoughts on Monat Haircare
Monat Haircare offers promising solutions for thinning, curly, or damaged hair with its clean, vegan formulas and targeted systems. Fans rave about its shine, softness, and growth benefits, but controversies over hair loss and the MLM model raise valid concerns. If you’re considering Monat Haircare, start with a single product, do a patch test, and buy from trusted sources. With patience and proper use, it could transform your hair—but monitor results closely. For healthy, vibrant locks, Monat Haircare is worth a try, but it’s not a one-size-fits-all solution.

